CHIC2008 REVIEW
CHIC 2008, jointly organized by China National Garment Association, China World Trade Center Co., Ltd. and The Sub-Council of Textile Industry, CCPIT, closed with great success at the New China International Exhibition Center （NCIEC）, Beijing, on March 31, 2008.
Taking advantage of the 110.000 square meters new hall, CHIC2008 held with Women’s wear and Men’s wear displaying at one session after 4 years separating, drawing over 1,000 exhibitors from 23 countries and regions, including Italy, France, Germany, the United Kingdom, Switzerland, Poland, Belgium, Spain, Greece, the United States, Canada, Australia, New Zealand, Japan, South Korea, India, Pakistan and Thailand, as well as the Chinese mainland, Hong Kong and Macao special administrative regions and Taiwan province, accomplished its important turning successfully.
The grand gala of China’s garment industry, CHIC2008 included eight exhibition halls with a total area of 110,000 square meters. About 20 types of garments displayed in 10 sections, including men’s wear, women’s wear, casual wear, kid’s wear, leather % fur wear, down wear, accessories, designers’ collections and fashion, attracted 105,000 visitors from nearly 30 countries and districts.
Domestic brands perfect performance showed vigorous development of Chinese apparel industry.
Men’s wear is obviously becoming casual and fashionable; exhibits were in series and specialty, catching the immediate attention of the targeted trade visitors. “Q&X” with its fancy exhibits gained intent to cooperate from department stores home and abroad. “Cabbeen”, a designer brand, with its novel design, mature brand culture, attracted a great number of trade visitors. “Bosideng”, used to produce downwear, displayed its casual wear in the same time.
In Women’s wear section, lots of growing Chinese brands included “Yizhihui”, “Eigenpost”, “Cordier”, “Goelia”, ”Jiesi” and “Omnialo” etc., showing China women’s wear status. “Jiesi”, who attracted Europe buyers’ interest, has been asked entering European Department stores on site. It was the third time “Yizhihui” attending CHIC, many agents showing interests with its exhibits.
Children’s wear section included nearly 100 kid’s wear with some 10,000 square meters exhibition space. The significant growth of Kid’s Wear Section at CHIC2008 reflects the booming of the kids’ wear market in China. The nation’s top 10 kid’s wear brands held fashion shows on site as well.
Famous brands in China Further/Fur Market such as Yingdak, Yuanlong, Sollo and Zhuangzi continuous attended CHIC.
Overseas brands wanted by no means to be lagged by the several hundred local garment enterprises in tapping the huge Chinese Market. CHIC2008 was proud to have over 300 exhibitors from other parts of the world, occupied 26,700 square meters exhibition space. Outstanding in the overseas pavilions were those of France, Italy, Japan, Korea, Taiwan Province and Hong Kong SAR.
Hong Kong Pavilion, organized by the Hong Kong Trade Development Council (HKTDC), remained the largest overseas pavilion. Exhibits included clothing, bags, leather articles, accessories, shoes and textiles of both original brands and numerous overseas brands, to name a few, Chicks, Olymp, Moiselle, Veeko, Valissi, Wanko, Joyo, Bread n Butter and Viscap.
Taiwan Pavilion occupied some twice exhibition space as last time, including over 20 original brands. 4 Fashion shows for Taiwan designers at March 30 added glamour to Taiwan Pavilion. Organizers of Taiwan Pavilion were amazed by so many visitors, and expressed a desire to continue cooperation.
The 1,800 square meters Italian pavilion organized by ICE has been part of CHIC shows for six consecutive years, showing men’s wear, women’s wear, fur and accessories to Chinese buyers with high returns. Some Chinese brands find ODM cooperation with Italy enterprises. It was a good way for small and medium-sized overseas enterprises entering Chinese Market.
The French Pavilion, hosted by famous European fair “Who’s Next/Premiere Class” organizers, show high-level brands of France or even Europe, on an exhibition space of 900 square meters. After 2 years attending CHIC, French Pavilion organizers expressed that Chinese market had large potential, people were desired to creative products, and Chinese enterprises have strong investment, they have broad space for development. New exhibition hall are also very modern and fashion.
40 Japanese exhibitors organized by Japan External Trade Organization (Jetro) on a space of 2300 square meters, exhibits including women’s wear, men’s wear, children’s wear and accessories. The passions of entering the Chinese market highlighted the importance of CHIC. They would like to entering China department stores and raise brands awareness through match-meeting at CHIC. According to the data from Jetro, Japanese exhibitors reached USD1,000,000 of the total volume direct business deals at the first 2 exhibition days of CHIC2008.
Korea enterprises were enthusiastic attending CHIC. Some 20 exhibitors organized by the KOTRA. In addition, the Seoul Fashion Center organized another 20 garment companies to attend CHIC2008. Exhibitors got notable success; one of the exhibitors told that during 4 days exhibiting already signed 3 provinces agency agreements.
Events held during CHIC2008 included some 20 press conference, 20 CHIC fashion shows, the 2006-2007 China National Garment Association Awards Gala, the 2008/2009 autumn/winter China fashion trends release, the annual conference of the joint convention of China Apparel Distributors and Retailers, the China Fashion Forum and some seminars such as “International Fashion Brands in China” and “Fashion Purchase”
In the theme of “In search of new energy to establish brand preponderance”, apparel industry’s elites, design masters, marketing giants and experts home and abroad discussed both opportunities and challenges facing in the coming years at China Fashion Forum for two days.
Joint Convention of China Apparel Distributors and Retailers 2008 well served to improve the communication between the distributors and retailers and the manufacturers so as to promote the joint development of the manufacturing and marketing.
CHIC, bearing the honor of the China’s Annual Top Gala of Fashion Industry, has, for 16 years, made unremitting efforts build up the best possible platform for garment manufacturers to tap the market, promote their brands, discuss business and seek international exchanges and cooperation.